merlyn estopa.

a mixtape of ten years in ops, systems, and automation

RoleGHL Automation & Ops
StatusAvailable for contract
BasedCebu, PH · GMT+8
SideA light · B dark
mixtape no. 01 · side a

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merlyn estopa.
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Operations & Automation · GoHighLevel Certified Admin

Build the system once.
Let it run without you.

I run backend operations and build the GoHighLevel systems, SOPs, and AI-assisted workflows behind them, for coaches, agencies, and ecommerce brands.

HighLevel Certified Admin ClickUp Verified Power User

Now playing · track 006

Invoice paid, intake sent, nobody chasing.

One step from a six-workflow coaching journey running in GoHighLevel. It tells a returning client apart from a brand new one, so repeat payers skip the intake they already filled in and go straight to booking.

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GoHighLevel workflow branching a paid invoice into new client and returning client paths
GoHighLevel ClickUp Zapier Zoho CRM Claude Airtable Notion Make Slack WordPress Canva ManyChat Kajabi Loom GoHighLevel ClickUp Zapier Zoho CRM Claude Airtable Notion Make Slack WordPress Canva ManyChat Kajabi Loom

Everything I do, in one place.

Music: “Bossa Antigua” by Kevin MacLeod (incompetech.com) · Licensed under Creative Commons By Attribution 4.0